In Charlotte North Carolina, a customer disrespects a McDonald’s employee and the workers jump over the counter and beat the brakes off of him.
McDonald’s is a fast food company that was founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand. The first time a McDonald’s franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald’s had its original headquarters in Oak Brook, Illinois, but has approved plans to move its global headquarters to Chicago by 2018.
McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald’s is known for its hamburgers, they also sell cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. The McDonald’s Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to a BBC report published in 2012, McDonald’s is the world’s second largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises.
The siblings Richard and Maurice McDonald opened in 1940 the first McDonald’s at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W) but it was not the McDonald’s recognizable today; Ray Kroc made changes to the brothers business that modernized it. The brothers introduced the “Speedee Service System” in 1948, putting into expanded use the principles of the modern fast-food restaurant that their predecessor White Castle had put into practice more than two decades earlier.. The original mascot of McDonald’s was a chef hat on top of a hamburger who was referred to as “Speedee”. In 1962 the Golden Arches replaced Speedee as the universal mascot. The symbol, Ronald McDonald, was introduced in 1965. The clown, Ronald McDonald, appeared in advertising to target their audience of children.
On May 4, 1961, McDonald’s first filed for a U.S. trademark on the name “McDonald’s” with the description “Drive-In Restaurant Services”, which continues to be renewed. By September 13, 1961 McDonald’s, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched “M” symbol. But before the double arches, McDonald’s used the a single arch for the architecture of their buildings. Although the “Golden Arches” logo appeared in various forms, the present version was not used until November 18, 1968, when the company was favored a U.S. trademark. The present corporation credits its founding to franchised businessman Ray Kroc in on April 15, 1955. This was in fact the ninth opened McDonald’s restaurant overall, although this location was destroyed and rebuilt in 1984. Kroc later purchased the McDonald brothers’ equity in the company and begun the company’s worldwide reach. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.