With Rafael Dos Anjos pulling out of UFC 196 at the last minute it was expected that the PPV and Gate would suffer massively. Nate Diaz saved the day and was able to literally double the interest and effective breaking all UFC PPV records.
“People have been telling me ‘what are you going to do when Chuck Liddell retires?’ then ‘what are you going to do when GSP is gone?’ There is always new great fighters coming down the pipeline,” “In this sport, we put the best against the best, or sometimes we do crazy stuff like on Saturday night, where Conor McGregor says ‘I want to fight Nate Diaz. I’ll fight him at 170 [pounds].’
“These are things that capture people’s imaginations. That is why the thing does 1.5 million PPV buys. That is because it captures the imaginations of fight fans.”